Search engines employ different methods to determine the position of the pay per click ads and their impressions. For an instance, Google would compare the relevancy of your ads with the keywords you bid on as well as the landing page created for the visitors along with the bid price.
In order to gain top placement on the search engines, you must not only bid appropriately, but you must also use targeted keywords in the ads or the landing pages. It has been estimated that about 85% of the traffic generated from the pay per click advertisements come from those ads which are placed in the top three positions in the page.
Simply put, if you do not devote some time for competitive analysis, proper keyword search and effectual bidding, you would have access to only 15% of the total traffic available for your industry.
One of the biggest mistakes most PPC campaigners do is that they work in the initial stages of the campaign and then let it run all by itself. All pay per click ads require an optimised landing page with the keywords you wish to target. Therefore it is imperative to test your campaigns, in order to stay on the top. On the other hand, you can also add newer keywords in the campaign and split test your advertisements.
If you optimise on a continuous basis, you would come across a lot of keywords which aren’t working well with the campaign and are simply costing you money. Revise your ad copy frequently to write newer ads and run them for better traffic. Improvising is the key to an effective pay per click ad campaign. With time, you would have hit upon a collection of industry-specific ads which would help you make money with different keywords, landing pages and ad groups.
Come look at the Video Below it will share how PPC Strategies can increase leads and cash flow for your business.
